That's what I mean by facilitated. It wasn't having an app that made Uber successful, it was doing things that cabs couldn't. The app was just the means to the

That's what I mean by facilitated. It wasn't having an app that made Uber successful, it was doing things that cabs couldn't. The app was just the means to the end. I think there's a lot of "we need an app" thinking in the industry, but no thought as to what that app will do.