3 ms·
> That’s exactly what had happened with the Mach 3, Gillette’s previous top-of-the-line model: Gillette increased blade and razor revenue by nearly 50% with bas
by brianpgordon 10y ago
> That’s exactly what had happened with the Mach 3, Gillette’s previous top-of-the-line model: Gillette increased blade and razor revenue by nearly 50% with basically no change in underlying demand, easily making back the $750 million it cost to research and develop the razor
That number is staggering. How can that possibly be right?
- dsr_ 10y ago"research and develop", in this case, means: - artistic renderings - engineering diagrams - material choices - marketing research - prototypes - test groups - safety inspections - more prototypes - supply chain gear-up - packaging decisions - artwork - translations - international marketing research - factory conversion - tooling, dies and stamps - training - safety inspections - package production lines - advertising campaigns - distribution tuning and then Gillette can start producing and selling them. By comparison, DSC picked a manufacturer, asked them for some tweaks, and set up a fulfillment and reshipment operation.