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This is actually the textbook example of "disruption" as described in The Innovator's Solution. The generally accepted definition of disruption is capturing a m
by URSpider94 10y ago
This is actually the textbook example of "disruption" as described in The Innovator's Solution. The generally accepted definition of disruption is capturing a market from an incumbent by introducing a product that meets most of a customer's needs at a much lower price and/or higher availability.
The beauty is that the big players are structurally unable to compete, because they have baked in a high cost structure and are dedicated to serving ever-higher customer needs (think five blades).
- Mendenhall 10y agoThanks for that definition and its context, I was unfamiliar with it even though I have seen the used often. I viewed it perhaps in a more old school way of simply exploiting their weakness of those baked in costs. Your definition helps me understand more now how the term is used,I appreciate that.
- tjl 10y agoOne problem is that people often misuse the term "disruption" to mean different things.