I think his article actually uses the term disruption a lot more aptly than most others. The implication is that the entire business model of these major conglo

I think his article actually uses the term disruption a lot more aptly than most others. The implication is that the entire business model of these major conglomerates is now threatened. The cushy budgets P&G, et. al., have used to their great advantage for the last 70 years now look vulnerable when faced with competitors with business models like DSC's.