I know it was a joke, but there actually is something to it. I started using Bing for the rewards program. I would probably use it even without the rewards pro

I know it was a joke, but there actually is something to it. I started using Bing for the rewards program. I would probably use it even without the rewards program, now. The results are approximately as good as Google - when I can't find something and I go to Google, 95% of the time Google isn't giving me good results either. There are some nice little features and I like the look and layout, but fundamentally what really sold it was the rewards program, which I've been turning into Amazon gift cards and using to fill my bookshelves. But every time someone sees me use Bing, or I mention that I use Bing, there's very often some judgement there. Like it or not, people, even people on HN, judge you by the tools you use. The social aspect matters: Google and Apple produce excellent technical products, but they're so popular in part because of social effects. No surprise; humans are fundamentally social animals, none of us are beyond fashion.