What seems to be missed in this analysis starts here: > That worked as long as P&G’s other advantages in technical superiority, advertising, and distribution h

What seems to be missed in this analysis starts here: > That worked as long as P&G’s other advantages in technical superiority, advertising, and distribution held, but were they ever to falter, it was eminently viable to sell cartridges for less and still make a healthy margin. For Dollar Shave Club there was no real technical superiority, and AWS disrupted the distribution. Is drafting off of others' technical innovations replicable? Sure, but you're not alone. AWS is a resource now available to almost anyone. Are "viral videos" replicable? Hardly. DSC hasn't even managed it themselves. Until someone disrupts creative direction then the kind of disruption referred to in this article is a long ways off.