Once BigBrand will have realized that billboards and flyers are not effective anymore, BigBrand will redirect its money towards the new channels: I guess it wil

Once BigBrand will have realized that billboards and flyers are not effective anymore, BigBrand will redirect its money towards the new channels: I guess it will be a big win for google and facebook. I am not so sure it will be a win for consumers once most available content will be biased ("sponsored") by BigBrand money. To prevent such nightmare we need laws to force some kind of transparency on sponsored content.