4 ms·
I dont see this as "disruption", they wisely competed in a space with a huge mark-up on product cost. Something like this wouldnt work on an already lean indust
by Mendenhall 10y ago
I dont see this as "disruption", they wisely competed in a space with a huge mark-up on product cost. Something like this wouldnt work on an already lean industry.
- tootie 10y agoWe consider companies like Facebook or Twitter to be tech companies because tech is their differentiator even though they're really social media companies. In this vein, DSC is a marketing company. They are really good at convincing people to buy their razors which are totally normal razors that you can actually buy elsewhere.
- URSpider94 10y agoThis is actually the textbook example of "disruption" as described in The Innovator's Solution. The generally accepted definition of disruption is capturing a market from an incumbent by introducing a product that meets most of a customer's needs at a much lower price and/or higher availability. The beauty is that the big players are structurally unable to compete, because they have baked in a high cost structure and are dedicated to serving ever-higher customer needs (think five blades).
- Mendenhall 10y agoThanks for that definition and its context, I was unfamiliar with it even though I have seen the used often. I viewed it perhaps in a more old school way of simply exploiting their weakness of those baked in costs. Your definition helps me understand more now how the term is used,I appreciate that.
- tjl 10y agoOne problem is that people often misuse the term "disruption" to mean different things.