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The article highlights Dollar Shave Club's 2012 introduction video[0], which is funny and fantastically frames the reality of the razor market. I don't know why

by aorth 10y ago

The article highlights Dollar Shave Club's 2012 introduction video[0], which is funny and fantastically frames the reality of the razor market. I don't know why I missed this a few years ago... [0] https://www.youtube.com/watch?v=ZUG9qYTJMsI https://www.youtube.com/watch?v=ZUG9qYTJMsI

puranjay 10y ago
That video has to be the most profitable marketing campaign in terms of investment vs. reward. It single-handedly built DSC's initial customer base and its brand. And all while making people laugh.