For me, disruption is the creation of a new product or service in a very well established market, that is very different than the established one. For example,

For me, disruption is the creation of a new product or service in a very well established market, that is very different than the established one. For example, Uber and the taxi world, AirBnB and hotels, DSC and Gilette. All have actual impact on the original established market players because without a big change they can't compete.