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A few years ago Unilever partnered with Shick to launch Axe razors to compete with P&G. That may not have worked as well as they'd hoped, thus the purchase of
by chiph 10y ago
A few years ago Unilever partnered with Shick to launch Axe razors to compete with P&G. That may not have worked as well as they'd hoped, thus the purchase of DSC.
http://adage.com/article/news/unilever-sharpens-axe-razor-launch/239595/ http://adage.com/article/news/unilever-sharpens-axe-razor-la...