This could eventually factor into Twitter's monetization strategy. Namely, now people can self-assert to be 'important'; relevant quote here: > "We want to ma

This could eventually factor into Twitter's monetization strategy. Namely, now people can self-assert to be 'important'; relevant quote here: > "We want to make it even easier for people to find creators and influencers on Twitter so it makes sense for us to let people apply for verification" These creators and influencers are the drivers of most of the user engagement to Twitter. By changing this process to be requestable instead of the Hollywood Principle ('don't call us, we'll call you'), they can gauge the level of interest that people will have in a premium level of service -- which, as of right now, is free, but selective.