3) Joe does a TED talk, writes a blog, or some other way tells us his deep thoughts, most of which sound like a spin-off of The Matrix. Very cool. Very shallow.

3) Joe does a TED talk, writes a blog, or some other way tells us his deep thoughts, most of which sound like a spin-off of The Matrix. Very cool. Very shallow. And without any historical context. I doubt that any average Joe Blow would be invited to give a TED talk, so it's weird to compare it with a blog post, which anybody can upload. If you look at the list of people invited to TED, they are usually fairly prominent people in their fields.