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> Flipkart also did something interesting that fueled their early growth - they offered 'Cash on Delivery' model, cause many people in India don't use Credit/De
by denzil_correa 10y ago
> Flipkart also did something interesting that fueled their early growth - they offered 'Cash on Delivery' model, cause many people in India don't use Credit/Debit cards for shopping!
COD model was available way before Flipkart even existed.
> To me Flipkart's weakness in strategic vision started
showing up in dealing with the fashion segment
The main weakness with Flipkart are some decisions like making Myntra app only shopping locations. They did it for a full 1 year after reverting back to website access. All this for just more customer data.
- kamaal 10y agoI never understood buying clothes online. Its really not the same as ordering the 1.5L Prestige pressure cooker. Most Indians need to see the clothes, and may be even try them once for the right size. I'm extremely skeptical of buying any clothes or shoes unless I see them. The only thing people really buy online are stuff they already know about(like the 1.5L Pressure cooker) or throw away stuff.
- troygoode 10y agoIf the clothes/shoes don't fit as expected, you just send it back...