FK is done and dusted. It still has a strong brand presence but it has failed to capture the younger segment of the market. And this is the segment that often t

FK is done and dusted. It still has a strong brand presence but it has failed to capture the younger segment of the market. And this is the segment that often tells older consumers where to shop. Case in point: my mom doesn't know what Amazon is, but knows about Flipkart. When she asked me how to shop for a particular item on FK, I told her to use Amazon instead. She is now an Amazon customer. To her, it's one and the same thing, and Amazon is more trustworthy because it was recommended by her tech-savvy son