depending on scale, your method might end up being better. It all comes down to a trade-off of effort. Will investing a bunch of time building infrastructure

depending on scale, your method might end up being better. It all comes down to a trade-off of effort. Will investing a bunch of time building infrastructure now help you in the long run or can you wait 1-2 years before you build that infrastructure? For a startup that doesn't yet know if they're going to make it big or not, it may well be worth it to delay the infrastructure and just put some heart behind it :)