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Flipkart has had this coming. They grew too confident, even to the extent of making significantly anti customer moves. Whereas amazon make you feel like you are

Flipkart has had this coming. They grew too confident, even to the extent of making significantly anti customer moves. Whereas amazon make you feel like you are the center of the universe. Another problem is that amazon's retail business is not a big earner, even after so many years. But all flipkart has is retail. They don't have the technical superiority to do something like aws. Think about it. Flipkart offices are some of the best places to work. They hire the smartest, pay a lot and there's a lot of autonomy at work. But u didn't make sense for maintaining a website. A small team of IT guys can do that. They are competing in retail, where other stuff like logistics and partnerships and marketing matter. Not the design of the website. What are all those software engineers doing? They're definitely not building an aws. They're just maintaining the website.

mandeepj 10y ago
Their engineers are not only maintaining that website, they are - 1. Maintaining app 2. Recommendation service 3. Search 4. Analytics 5. Modeling 6. Handling a website used by millions of users is not an easy thing Not trying to defend flipkart, only sharing my perspective
- licsiousness 10y ago
  Yes exactly. Maintaining the website of such a big company is not an easy job. Plus any change they do make needs to be over tested to make sure it works first time.
vidarh 10y ago
> What are all those software engineers doing? They're definitely not building an aws. They're just maintaining the website. Consider that Amazon built up the IT capability to build AWS because of the thousands of engineers they had hired that were "just maintaining the website". It's not a simple problem.