We're seeing this everywhere. The major beer distributors are snapping up indie breweries and cultivating their own. Hollywood is fragmenting into numerous smal

We're seeing this everywhere. The major beer distributors are snapping up indie breweries and cultivating their own. Hollywood is fragmenting into numerous smaller production shops, the big 5 can't hold on to as much of the gross. Advertising has long fragmented into countless small channels, each with their own rules and their own players. Porn used to be dominated by a few shops, they got sucker punched by video uploading. The Internet has leveled the playing field everywhere, democratizing access to the market and lowering barriers to entry, not just in production, but also marketing too.