I agree, but I'm not so sure that it has to be prominent. I think it would be perfectly acceptable to be in the footer, as long as the footer is visible at the

I agree, but I'm not so sure that it has to be prominent. I think it would be perfectly acceptable to be in the footer, as long as the footer is visible at the end of a typical review. I also feel like it would make sense for some sites to have a "How do we make money?" page. Not only does it promote openness and integrity, but as a satisfied visitor to such a site I would probably try to do what I could to help that site make money. That could mean turning off adblocker for that site, buying a recommended product through an affiliate link, or even giving a direct donation. Call me crazy, but I think people who appreciate and get value from a company are willing to do what they can to help that company out.