I have always lived by the rule "would you invest your money in the company?" when deciding whether to sell RSUs. I'm not sure if it would be any different with

I have always lived by the rule "would you invest your money in the company?" when deciding whether to sell RSUs. I'm not sure if it would be any different with larger equity %s. On one hand, the only reason to work for a start up is to take the risk and go all or nothing. On the other hand, I would never invest in a start up. I probably would sell off a huge portion (~70%) of equity before the start up reaches $500 million given the chance