I didn't really "get" why oData was cool until I watched the keynote about it at MIX. They start getting into it around 61 minutes into the keynote http://live

I didn't really "get" why oData was cool until I watched the keynote about it at MIX. They start getting into it around 61 minutes into the keynote http://live.visitmix.com/MIX10/Sessions/KEY02 http://live.visitmix.com/MIX10/Sessions/KEY02