I would reach out to the MrMoneyMustache/Ramit Sethi's of the world if you can offer a compelling pitch to their target audience (24-40 years old, tech-oriented

I would reach out to the MrMoneyMustache/Ramit Sethi's of the world if you can offer a compelling pitch to their target audience (24-40 years old, tech-oriented) about why I should start funneling some of my investment dollars into your fund (vs Vanguard target date). Other options: ad targeting people that are customers/users of Vanguard, Betterment, Wealthfront, Robinhood, Simple, etc