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Anyone know if this study accounts for the shift from web to native apps? "...in 2008, Chat is by far the largest category, attracting over 25% of households’
by jgowans 10y ago
Anyone know if this study accounts for the shift from web to native apps?
"...in 2008, Chat is by far the largest category, attracting over 25% of households’ attention; however, this category saw a dramatic shift by 2013, dropping to less than 2% in 2013."
- dingfeng_quek 10y agoIt does not. Dataset is from comscore, see the comscore website, and comscore is unable to track the click-stream of native apps. If it did, that would raise many security issues.
- majormajor 10y agoLooks like they have mobile SDKs that interested developers could hook into, presumably they would also track aggregated numbers from that: http://www.comscore.com/applicationsdk http://www.comscore.com/applicationsdk Probably only happens for apps with events that require third party verification, though.