If I'm reading this guy correctly, I think you may have missed the point. Well for one, he did say that these three points were possible, just not very common,

If I'm reading this guy correctly, I think you may have missed the point. Well for one, he did say that these three points were possible, just not very common, without a profitable company. But the main point is that running without debt, hiring based on trust, and speaking their minds are things that they can now afford to do. They may be more profitable if they forgo these things, but the point is that since they're profitable, they can instead forgo extra profit and work in a more enjoyable environment. "buying" some freedom, in a sense.