The post doesn't mention this enough, and maybe it's fairly obvious to most, but make sure you choose something that doesn't end up causing you legal harm of so

The post doesn't mention this enough, and maybe it's fairly obvious to most, but make sure you choose something that doesn't end up causing you legal harm of some sort. I have a friend right now who's dealing with a company that found a name that was "easy to say" and "highly spellable" that ended up basically ripping off his product name. It'll be interesting to see what happens with that, but I thought it was worth mentioning since some people get so caught up on domains that they forget there's more to it than that. I always think of 37signals when it comes to naming something, too: http://gettingreal.37signals.com/ch13_Name_Hook.php http://gettingreal.37signals.com/ch13_Name_Hook.php