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With Facebook ads, the price of impressions reflects FB's perception of the relevance of the ad to the targeted audience. It could be that most advertisers are
by happyslobro 10y ago
With Facebook ads, the price of impressions reflects FB's perception of the relevance of the ad to the targeted audience. It could be that most advertisers are just really fishing for that one in a million conversion that leads to a car sale, or a Viagra dependency (if that's even a thing).
- ajslater 10y agoIf I 'like' one of my gay cousin's posts on FB, I get the most interesting underwear ads for the next 3 days. I suspect it boils down to what the ad customers are willing to buy and what they're willing to buy isn't very creative. They buy "people who liked a gay dude's posts" not "People who Facebook knows are super gay and into flashy underwear".