It seems that there's a split between people who are complaining because the ads are "relevant" to only one aspect of their history, and do not change often eno

It seems that there's a split between people who are complaining because the ads are "relevant" to only one aspect of their history, and do not change often enough, and people complaining that the ads are not at all relevant to their history. I can get how the first category would be frustrating - it's a primary motivator for my own not using hulu video for a while. I got very sick of seeing the same 3 commercials over and over again. I use adblock, save for certain websites, but when I have it off, as long as the ad makes no sound, I tend to mentally filter it out, but if I was unable to do that, I would probably be frustrated by constant repetition, as well. The second category confuses me, though. These are ads. If they're not relevant to you, they are easily ignored. Sure, it's strange that they suck at targeting you, and maybe that just means you're hard to target, but why is it so bothersome to just look away? I do have my own concerns about bulk data collection. I've mentioned in other posts that I used to do everything I could to avoid being tracked online, but have since changed course to allowing google to track as much as they want. My reasoning is that if I am at risk of being deanonymized in a way that would make me uncomfortable, it's the service that gets the most information from me that is going to notice first. If that is a service that is responsible in its reporting (e.g. I can look at what is tracked about me and make my own conclusions), I'm better able to protect myself from harm. I am, of course, concerned with giving even a responsible corporation all of that information for the bare reason that even responsible corporations hire people who are not quite so responsible. But I would rather have knowledge of what can be known from my history, than fight off everyone who attempts to track me online. At least, as long as there is a strong incentive to track people who do not want to be tracked.