I guess the issue is that many people did not know Google was already collecting their history. Also, in my opinion there is a difference between collecting da

I guess the issue is that many people did not know Google was already collecting their history. Also, in my opinion there is a difference between collecting data and exploiting said data. You can store items at your friend's place, but you might not want your friend to look into the stuff you stored (for instance, your high school diary). So you might be fine with Google storing your history (it's better for you when you want to retrieve the website you visited last week), but you might have concerns with this data being actually used by Google.