Well, some forward looking companies trying to avoid being disrupted now really invest in or set up completely separate subsidiaries to explore this new areas o

Well, some forward looking companies trying to avoid being disrupted now really invest in or set up completely separate subsidiaries to explore this new areas of growth. They even go so far as to have completely different management and buildings. The upside to this is there's no existing bias in management decisions for the new company. Instead, it offers them a potential insider look, and understanding of this new technology..and when the time comes for a pivot, they have something solid to build on.