Grew up in Rochester. Both my father and Grandfather did about 30 years at Kodak at a fairly high level. How can you transition from the highest margin CPG pro

Grew up in Rochester. Both my father and Grandfather did about 30 years at Kodak at a fairly high level. How can you transition from the highest margin CPG product of all time to a new regime where there are almost no marginal costs per use? Kodak had well over 100k employees at its peak and was a global brand just like coke. They even saw their demise decades before it occurred. But what is management supposed to do in a quarterly environment where CEOs are getting ousted other than double down on their success and cut costs? There was never any real money to be made in digital photography and if anyone was going to figure it out, they certainly weren't living in Rochester.