I appreciated the self-referential nature of the page. 1. We created a web page long enough to tell the story 2. We infused the headline with curiosity rather

I appreciated the self-referential nature of the page. 1. We created a web page long enough to tell the story 2. We infused the headline with curiosity rather than overt "buy me" language 5. We augmented the message with video Et cetera. If it works for SEOmoz and CRE... Awesome marketing and meta-marketing.