Considering that mailchimp is one of the big names in the business i don't think this is submarine PR (Although the article is good PR for mailchimp). Do you as

Considering that mailchimp is one of the big names in the business i don't think this is submarine PR (Although the article is good PR for mailchimp). Do you assume every article about a Google or Microsoft product is submarine PR? [I am not in anyway affiliated to Mailchimp, and don't even use their services. We use Amazon SES]