The best thing about this post was the case-study description of the full, 'first principles', customer development-type approach to landing page optimization i

The best thing about this post was the case-study description of the full, 'first principles', customer development-type approach to landing page optimization including lessons learned from face to face selling, and a handful of very specific surveys and customer conversations. Usually, these kinds of case studies focus on either landing page opt. or customer development, but don't put it all together.