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This article points out exactly why the "above the fold" debate is an absolute MYTH when you're building a sales page with a specific function. In my experienc
by aresant 17y ago
This article points out exactly why the "above the fold" debate is an absolute MYTH when you're building a sales page with a specific function.
In my experience length wins out 99% of the time.
- mindaugas 17y agoI've always wondered why almost all(relatively speaking) affiliate marketers use long pages - Sales pages. Now I know why.
- aresant 17y agoIf you've got a site and want to test a long-page ad, here's a template that works pretty well: - Here’s what I got: Just say what you have, don't sugar coat or spend a lot of time dancing around. - Here’s what it will do for you: what problem are you trying to solve? - Here's what it did for other people like you: testimonials. - Here’s what to do next: Just come right out and ASK for the money, tell people what to do. Don’t ruin the close.
- blasdel 17y agoYou're implying that it's written in the first person, but you're missing the gif of the entrepreneur character's signature at the bottom right above the paypal button :)
- aresant 17y agoLOL - spot on ;-). What's interesting though is to observe a monster organization like Fool.com leverage this exact same style - it scales, believe me!
- josefresco 17y agoPeople won't be around to read your mile long page if the top part of it (don't say fold) isn't captivating. Let's not call it the fold, but the first 300-400 vertical pixels are more important than the bottom.
- paraschopra 17y agoIt is not a myth, what worked for SEOMoz may or may not work for you. As even they point out, that is why you should A/B test - avoid applying "best practices" directly to your site. It can actually harm your conversions.