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I initially missed it, but the page itself is at http://www.seomoz.org/pro_landing.php http://www.seomoz.org/pro_landing.php

by gstar 17y ago

muhfuhkuh 17y ago
What is it about these "clickbank"-type self-contained pages that purportedly lure so many to part with their cash? Anyone that have one of these long-ass-single-page-big-bold-font-with-testimonial-blurb pages explain the allure of these things? What is the attraction? Is it the big bold typefaces? Is it the shill-y feeling testimonials? I have to admit, it does stir something non-negative in me to read on, but I just can't quantify or describe what it is I'm feeling. It's kinda like an attractive revulsion to it. Weird. There's a gotta be a study on the efficacy of these pages, I'm sure; but I bet I'll have to pay $19.95 to read it.
- petercooper 17y ago
  One of the biggest keys to the technique is the headlining. If you look at a typical geek blog post or article, you'll get a title, then perhaps a few subheads with paragraphs of text in between. In these long sales letters, you get perhaps 10-30 different "headlines" all the way through the piece that, on their own, attempt to sell the product. These pieces are ridiculously easy to scan and use either positive, targeted language, keep asking questions (a key tactic), or allude to interesting things within the rest of the content or in the actual product. Examples from the SEOMoz page: "When eBay, Disney and Marriott need SEO help, here's what they do..." (you want to know what that is now, right?) Boost your website’s rankings within 30 days–Guaranteed (Hmm.. these guys look legit and they're making that claim? They must have something serious going on.) We’ll give you the tools you need to quickly boost the website rankings for any website – on demand. (Speaks for itself. This is one helluva promise.) Every month, ask your burning questions to our team – and get prompt expert replies (So even if I don't understand the product, I can ask about it and know these guys are keen to give me a response.) Plus, get these 8 must-have SEOmoz PRO guides—worth over $250 (A classic dirimens copulatio. Learn more about this at http://www.copyblogger.com/but-wait-theres-more/ http://www.copyblogger.com/but-wait-theres-more/ - they've already convinced you the product is cool but now they're piling up the perceived value so they can gently hit you with the price..)

I initially missed it, but the page itself is at http://www.seomoz.org/pro_landing.php http://www.seomoz.org/pro_landing.php

by gstar 17y ago

I initially missed it, but the page itself is at http://www.seomoz.org/pro_landing.php http://www.seomoz.org/pro_landing.php

muhfuhkuh 17y ago

What is it about these "clickbank"-type self-contained pages that purportedly lure so many to part with their cash? Anyone that have one of these long-ass-single-page-big-bold-font-with-testimonial-blurb pages explain the allure of these things? What is the attraction? Is it the big bold typefaces? Is it the shill-y feeling testimonials? I have to admit, it does stir something non-negative in me to read on, but I just can't quantify or describe what it is I'm feeling. It's kinda like an attractive revulsion to it. Weird. There's a gotta be a study on the efficacy of these pages, I'm sure; but I bet I'll have to pay $19.95 to read it.

petercooper 17y ago
One of the biggest keys to the technique is the headlining. If you look at a typical geek blog post or article, you'll get a title, then perhaps a few subheads with paragraphs of text in between. In these long sales letters, you get perhaps 10-30 different "headlines" all the way through the piece that, on their own, attempt to sell the product. These pieces are ridiculously easy to scan and use either positive, targeted language, keep asking questions (a key tactic), or allude to interesting things within the rest of the content or in the actual product. Examples from the SEOMoz page: "When eBay, Disney and Marriott need SEO help, here's what they do..." (you want to know what that is now, right?) Boost your website’s rankings within 30 days–Guaranteed (Hmm.. these guys look legit and they're making that claim? They must have something serious going on.) We’ll give you the tools you need to quickly boost the website rankings for any website – on demand. (Speaks for itself. This is one helluva promise.) Every month, ask your burning questions to our team – and get prompt expert replies (So even if I don't understand the product, I can ask about it and know these guys are keen to give me a response.) Plus, get these 8 must-have SEOmoz PRO guides—worth over $250 (A classic dirimens copulatio. Learn more about this at http://www.copyblogger.com/but-wait-theres-more/ http://www.copyblogger.com/but-wait-theres-more/ - they've already convinced you the product is cool but now they're piling up the perceived value so they can gently hit you with the price..)