Now we are fighting semantics. I consider lies in titles to be attempts to bait my interest. If they are in link titles, they try to make me click. Thus = click

Now we are fighting semantics. I consider lies in titles to be attempts to bait my interest. If they are in link titles, they try to make me click. Thus = clickbait. Not sure how that definition changed after buzzfeed but that's how I 'learned' it many years ago.