It could be a combination of both, but I would suggest developing some original content along with reference to independent references perhaps. In my view, taki

It could be a combination of both, but I would suggest developing some original content along with reference to independent references perhaps. In my view, taking the time to develop original content sends the message that the company/fund cares, and is not recycling external material. Plus, you control the quality of the material. Retail investors, especially, are bombarded with infomercial fluff that has no value. Good quality material can only make you more credible.