I quite like Rory Sutherland's quote on McDonalds (which he applies to other things) for this kind of effect: 'The great thing about McDonalds is that you have

I quite like Rory Sutherland's quote on McDonalds (which he applies to other things) for this kind of effect: 'The great thing about McDonalds is that you have a cast iron guarantee that it's not going to be completely shit.' Sometimes the art is knowing how much is good enough.