I think Apple was able to front load a lot of the growth with the Apply Music free trial. It was long enough that enough subscribers forgot to cancel before the

I think Apple was able to front load a lot of the growth with the Apply Music free trial. It was long enough that enough subscribers forgot to cancel before they became "paying" and started getting billed. Also curious that the writer could talk so much about iTunes while skipping over how critical free/pirated mp3s were for the iPod success. No MP3s, no iPod ; without the iPod, it would have been Winamp not iTunes. The iPod had an advantage in being a very good MP3 player as consumers made their first step in to getting their music from the internet rather retail stores. It appealed to all listeners except those that couldn't stand compression loss. How Apple Music is or isn't accessed from non-Apple devices along with what incentives there are will make this more or much less like their original foray in to music.