Also, all this talk about streaming being a new model is pretty silly. Rhapsody started its unlimited music streaming service in 2001. Apple started offering pa

Also, all this talk about streaming being a new model is pretty silly. Rhapsody started its unlimited music streaming service in 2001. Apple started offering paid music downloads two years later. Streaming isn't something new that's going to revitalize or destroy the music industry, just an old well-devleoped model that has been growing as people got better mobile speeds. What Apple needs music for is the branding. Apple attached itself to music because the industry had the mindshare of cool locked down for generations.