- iPhone - iMac - OS - retina displays - fingerprint reader on phone - no-install peripheral support that "just works" from the typical user's perspective

- iPhone - iMac - OS - retina displays - fingerprint reader on phone - no-install peripheral support that "just works" from the typical user's perspective - iPad - keyboards - trackpads - general product design - OS-level security Their software quality has, of course, been declining for several years now. Their software design choices are becoming increasingly questionable. Their hardware quality is beginning to show some problems (merely anecdata from experiences I've had with recent hardware for the first time). Of course, determining what Apple has done better than competitors is frequently a subjective decision.