This is not meant as snark. This is meant for the builders of this product to understand that they are doing this backwards. The received wisdom in startup lan

This is not meant as snark. This is meant for the builders of this product to understand that they are doing this backwards. The received wisdom in startup land of MVP = launch early, build a landing page and collect emails and all that . . . it is bullshit and abuses the customer base. Alternate idea -- become a fountain of demonstrated benefits. Tell people about the 10x value they will get if they can live through your costs. Suggested alternative: blog and blog and blog and blog and video and tell people and talk and talk and talk. The people who sign up to hear you talk about the benefits will be your customers. The pent-up desire will be palpable. Or the indifference will be palpable. And you will have your market intelligence. Edit: and with this strategy, you don't even have to build your product. Yet. (But you must be confident that you CAN).