This article reminded me of a bit in an article that was on HN a couple weeks ago: Starbucks evolved from a small chain of cafes to a huge one by consistently

This article reminded me of a bit in an article that was on HN a couple weeks ago: Starbucks evolved from a small chain of cafes to a huge one by consistently introducing new products, constantly pushing the envelope. Right? So what the hell? [Chokokuro Cafe] just immediately changed their name to reflect the name of the first product that brought them moderate success. A Japanese friend who works in marketing told me this is the "Japanese resolve." A company sees its fate and resigns itself to it. I think it sounds more like someone just giving up and settling for what they have. http://news.ycombinator.com/item?id=1173679 http://news.ycombinator.com/item?id=1173679