> my dirty secret is that I have a little app that queries HN search every five minutes and gives me a desktop notification whenever Sandstorm is mentioned I g

> my dirty secret is that I have a little app that queries HN search every five minutes and gives me a desktop notification whenever Sandstorm is mentioned I guessed that. You were too good at it. Good job making the name unique haha. Just hope there is no anti-real world sandstorm tech that's developed in the future ;-) I don't think it's dirty. That's a service itself that other companies would do well to follow by implementing in-house or through investment. I think many companies do track mentions. Few follow through with real engagement. There is a difference between observing and engaging. In these fast times, I imagine it makes a difference. Perhaps some users would find this intrusive, and I guess it could be done poorly. I think you set a good example (so far.. ;-) )