This is basically the approach we used when we named http://HeavyInk.com http://HeavyInk.com - right down to the script to check for available .com names! ...

This is basically the approach we used when we named http://HeavyInk.com http://HeavyInk.com - right down to the script to check for available .com names! ... except we did it pre-launch, so we didn't have customers to query. All in all, I think that it's a good approach.