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He talks about that. Just scroll down to the text immediately after the images.

• adnam 17y ago
  Yeah, I tend not to post articles I haven't already read. What I meant was, I wonder what was in that particular comment/article that resulted in a disproportionately large amount of user attention. I suspect it wasn't just the recency effect.
  • ThomPete 17y ago
    It's because it's the comment at the end of a long column of comments. I am pretty sure if you turned it around so that the most recent comment was at the top it would still be the same.
  • brlewis 17y ago
    With no fixations on the number of stars or on the title of the review, the only two possibilities I can think of are the recency effect and a keyword the user was looking for. But if the user looked at but didn't fixate on stars/title (or other elements) we have only intuition to go on.