I'd start by trying to validate your business model. 1) You need to find out who the paying customers are in this space and what features they really want. It

I'd start by trying to validate your business model. 1) You need to find out who the paying customers are in this space and what features they really want. It seems very possible that average consumers would have no interest in your service but that power users, marketers or some other segment might. Once you know where the interest is you can make better feature decisions. For example, you might find that reporting, not AI, is what drives marketing sales. 2) Fundemental improvements in AI are really hard. Look at the results of the first Netflix prize. Lots of world class teams worked on that problem and the winning solution only produced something like a 10% improvement in the results. If that's the only edge your business has over the competition I doubt consumers would even notice. On the other hand, AI has matured to the point where it's pretty easy to produce good results. I'd rather bet my business on predicatble, good results and treat it as a pleasant surprise if we make a fundemental breakthrough. Good luck!