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The eye-tracking image for Amazon is intriguing - I wonder what it was that made so many people scroll right down to the bottom.
by adnam 17y ago
The eye-tracking image for Amazon is intriguing - I wonder what it was that made so many people scroll right down to the bottom.
- brlewis 17y agoHe talks about that. Just scroll down to the text immediately after the images.
- adnam 17y agoYeah, I tend not to post articles I haven't already read. What I meant was, I wonder what was in that particular comment/article that resulted in a disproportionately large amount of user attention. I suspect it wasn't just the recency effect.
- ThomPete 17y agoIt's because it's the comment at the end of a long column of comments. I am pretty sure if you turned it around so that the most recent comment was at the top it would still be the same.
- brlewis 17y agoWith no fixations on the number of stars or on the title of the review, the only two possibilities I can think of are the recency effect and a keyword the user was looking for. But if the user looked at but didn't fixate on stars/title (or other elements) we have only intuition to go on.
- davidedicillo 17y agowell reviews are definitely the highest value on Amazon, people (including me) look on Amazon's reviews even when they are buying products from somewhere else
- Groxx 17y agoIt's the only non-5-or-1 star review (it's a 3).
- imp 17y agoIt wasn't a lot of people. That was one eye tracking study from one user.