My personal naming rules are "one unemotive word, two syllables max, with clear unambiguous spelling and pronunciation". Maybe go to three syllables if it's rea

My personal naming rules are "one unemotive word, two syllables max, with clear unambiguous spelling and pronunciation". Maybe go to three syllables if it's really fitting. Generally the name is not meant to reflect the function - the point is to be memorable, not descriptive (and not customer facing). This being said, I'm a small company guy, so I haven't run into the need for amazing amounts of acronyms or product names (I'm not sure how far my rules would stretch...) My favourite shortening was a netadmin friend of mine who worked at a bank a while back, describing coding schemes for network hardware: "blah blah ethernet concentrator blah address blah city makes XXXECO1" => "What's an 'ethernet concentrator'?" => "Is it a switch? Is it a hub? Is it (*rattles of a couple of other things I can't recall)? Who cares? They do similar things in the grand scheme..." And shorten down to a clear 'EC' to cover them all.