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How Titles Evolved: It Wasn't for Giving Away the Actual Information in the Article

• orky56 10y ago
  Thanks to Buzzfeed and others. It's a great psychological tool to get you to click since the curiosity has been tickled and you just have to know now (FOMO).
  • delazeur 10y ago
    My positive spin on clickbait titles is that they help me try to train away my FOMO bias.
    • orky56 10y ago
      I learn to learn from them to better create copy that improves conversion rates.
• Fiahil 10y ago
  Five Things You Won't Believe BuzzFeed Has Done To This Industry.
  • ralusek 10y ago
    One thing you wouldn't believe has existed since far before BuzzFeed.
    • dredmorbius 10y ago
      When a headline exists, on a page, to catch your eye and lead you in a few thousandths of a second to the story, vs. online, where fully loading a weaponised viral clickbait story can take 10-20 seconds, to a minute or more, is a huge difference. I prefer offering 1) descriptive titles and 2) informative microcontent, as Jacob Nielson has been advocating for nearly 20 years now. https://www.nngroup.com/articles/microcontent-how-to-write-headlines-page-titles-and-subject-lines/ https://www.nngroup.com/articles/microcontent-how-to-write-h... (1998) https://www.nngroup.com/articles/pogo-sticking/ https://www.nngroup.com/articles/pogo-sticking/ (2015) https://www.nngroup.com/articles/does-user-annoyance-matter/ https://www.nngroup.com/articles/does-user-annoyance-matter/ (2007) https://www.nngroup.com/articles/link-promise/ https://www.nngroup.com/articles/link-promise/ (2014)